DATA & ANALYTICS

Turn fragmented data
into a decision system.

We create executive visibility through GA4, GTM, BigQuery, Looker Studio, Power BI, Tableau, attribution and funnel analysis.

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STRATEGYDATADELIVERYGROWTH

WHITEConnected service architecture

01 / DATA MODEL

Before dashboards,
the right data model.

Incorrect events, KPIs and source data create attractive dashboards that produce poor decisions.

Sources

Web · App · CRM · Ads · ERP

Collection

GA4 · GTM · API · Server-side

Warehouse

BigQuery · SQL · Data Model

Reporting

Looker · Power BI · Tableau

Decision

KPI · Funnel · Attribution · Forecast

02 / EXECUTIVE DASHBOARD

Not more charts for everyone,
the right KPI for the right role.

Management, marketing, sales and operations use the same data for different decisions. Dashboard hierarchy reflects those needs.

Revenue & Margin
Funnel
CAC & LTV
Campaign Performance
Product Performance
Operations KPIs

STRATEGYDATADELIVERYGROWTH

WHITEConnected service architecture

DELIVERY SYSTEM

Scope, outcomes and responsibilities
are defined from the beginning.

Every engagement covers analysis, implementation, quality assurance, documentation, reporting and the next step.

Analysis

Analysis of the current state, objectives, data and risks.

Roadmap

Prioritised scope, KPIs and delivery plan.

Implementation

Technical implementation, development or campaign setup.

Quality Assurance

Testing, data validation and quality control.

Documentation

Access, setup, process and usage documentation.

Growth Plan

Reporting, learning and the next improvement steps.

THE NEXT STEP

Let us understand the need
and build the right system together.

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TECHNICAL SCOPE

Data, AI & Automation technical scope

The service is not limited to panel management or a one-off audit. Data, infrastructure, content, experience and continuous optimisation work together.