GOOGLE ADS

Meet high-intent users
at the right moment.

We manage Search, Performance Max, Shopping, YouTube, remarketing and lead generation around sales, revenue and profitability.

ROAS4.7x
12.4M+Clicks
4.7xROAS
-31%CPA
97%Conversion tracking
01 / OVERVIEW

Do not buy visibility,
generate qualified demand.

Campaign architecture, keywords, creative, bidding, landing pages and conversion tracking work within one performance model.

02 / CAMPAIGNS

Google Ads management services.

01

Search Ads

Visibility and conversion across high-intent searches.

02

Performance Max

AI-assisted scale across Google inventory.

03

Shopping

Direct sales through product, price and stock data.

04

YouTube

Video, awareness and remarketing.

05

Remarketing

Reconnect with non-converting users.

06

Lead Generation

Forms, calls, WhatsApp and proposal requests.

03 / MEASUREMENT

There is no optimisation
without conversion tracking.

  • Google Tag Manager
  • GA4
  • Enhanced Conversions
  • Call Tracking
  • WhatsApp Tracking
  • Form Tracking
  • Revenue & Margin
  • Attribution
STRATEGYDATADELIVERYGROWTH
WHITEConnected service architecture
04 / PROCESS

Campaign delivery process.

01

Audit

Account, website, tracking and market analysis.

02

Architecture

Campaign, budget, objective and KPI model.

03

Setup

Ads, feeds, conversions and integrations.

04

Launch

Controlled launch and learning period.

05

Optimisation

Search terms, bids, creative and landing pages.

06

Reporting

Transparent dashboard and new growth opportunities.

05 / AGENCY SELECTION

What should you consider
when choosing an agency?

Conversion trackingTransparent account accessSector experienceLanding-page capabilityRecurring reportingCurrent product knowledge
FAQ

Frequently asked questions.

How quickly can Google Ads produce results?+

Initial data appears quickly, while reliable optimisation normally requires a few weeks of learning and testing.

What is the minimum budget?+

Budget depends on competition, geography, margin and conversion targets.

Who owns the account?+

The client retains ownership of the account and data while the agency works with management access.

Do you guarantee sales?+

No responsible agency can guarantee sales. Performance depends on offer, website experience, tracking and market conditions.

DELIVERY SYSTEM

Scope, outcomes and responsibilities
are defined from the beginning.

Every engagement covers analysis, implementation, quality assurance, documentation, reporting and the next step.

01

Analysis

Analysis of the current state, objectives, data and risks.

02

Roadmap

Prioritised scope, KPIs and delivery plan.

03

Implementation

Technical implementation, development or campaign setup.

04

Quality Assurance

Testing, data validation and quality control.

05

Documentation

Access, setup, process and usage documentation.

06

Growth Plan

Reporting, learning and the next improvement steps.

THE NEXT STEP

Share the objective
and let us build the right plan.

Request a Proposal
TECHNICAL SCOPE

Google Ads technical scope

The service is not limited to panel management or a one-off audit. Data, infrastructure, content, experience and continuous optimisation work together.

01

Search & keyword architecture

Delivered through analysis, setup, validation, documentation and improvement.

02

Performance Max

Delivered through analysis, setup, validation, documentation and improvement.

03

Shopping feed optimisation

Delivered through analysis, setup, validation, documentation and improvement.

04

Enhanced Conversions

Delivered through analysis, setup, validation, documentation and improvement.

05

Server-side tracking

Delivered through analysis, setup, validation, documentation and improvement.

06

Attribution & GA4

Delivered through analysis, setup, validation, documentation and improvement.

07

Landing page CRO

Delivered through analysis, setup, validation, documentation and improvement.

08

Budget & bidding governance

Delivered through analysis, setup, validation, documentation and improvement.

DELIVERY SYSTEM

Delivery and operating standard

Initial audit

Current performance, data quality, technical debt and opportunities are documented.

Roadmap

Priorities are ranked by impact, effort, risk and revenue potential.

Implementation & QA

Changes are implemented with testing, validation and QA checklists.

Reporting

Dashboard, KPI summary, completed work and next sprint plan are shared.